What is E-Marketing?
Internet marketing as an opportunity for success Defining Internet marketing, otherwise known as e-marketing, we can assume that it is a form of traditional marketing, with one fundamental difference – the medium in which it applies is the Internet and the World Wide Web. Internet marketing is a kind of social process, which is ultimately used by providers (of services and products) and influences the acquisition of new customers, but more importantly the retention of existing ones by offering unique services and new products.
Brand image building: Two-way interaction and information exchange with web users. With additional tools to support e-marketing work, such as email or a blog, it is possible to deepen the company’s relationship with its customers.
Competitive advantage: In the case of traditional forms of media, advertisements once created are difficult to modify. Those created online can be freely configured. We can monitor the effects of ongoing campaigns in real time.
Profiled customer group: The Internet makes it possible to reach a specific target group with an advertising message. Marketing activities can be targeted at the audience of interest and the form of the message can be adapted to the needs of future customers.
Saving: Advertising products or services via the Internet is much cheaper than using radio or television broadcasting for this purpose.
Global reach: Unlike traditional forms of advertising, online advertisements are available 24 hours a day and all days a week. From anywhere in the world with Internet access, they can be controlled and modified.
No restrictions: All e-marketing activities are more favourable in terms of effect/cost ratio than traditional advertising activities. We can change our marketing strategy at any time.
ARE YOU INTERESTED IN E-MARKETING ACTIVITIES?
When deciding on e-marketing advertising activities, it is worth knowing that specialized marketing tools, such as broadly defined web positioning in web browsers or Google Ads advertising campaigns, come to your aid and significantly influence the course of your marketing strategy. These, as well as many other tools and contextual advertising on the Internet itself, allow you to promote your brand, and enable you to enter new markets, local, national or even international. Marketing activities allow you to increase sales opportunities and profits from your online advertising campaign. However, it is worth bearing in mind that many marketing activities have long-term effects.
POPULAR MARKETING ACTIVITIES ON THE WEB:
When deciding on e-marketing advertising activities, it is worth knowing that specialized marketing tools, such as broadly defined web positioning in web browsers or Google Ads advertising campaigns, come to your aid and significantly influence the course of your marketing strategy. These, as well as many other tools and contextual advertising on the Internet itself, allow you to promote your brand, and enable you to enter new markets, local, national or even international. Marketing activities allow you to increase sales opportunities and profits from your online advertising campaign. However, it is worth bearing in mind that many marketing activities have long-term effects.
POPULAR ONLINE MARKETING ACTIVITIES:
1. Effective SEO and positioning
2. SEM (Search Engine Marketing)
3. SMM (Social Media Marketing)
4. Video marketing
5. Content marketing
6. Viral marketing
7. E-mail marketing
The main forms of e-marketing that will significantly influence effective conversion and help you on your way
Regardless of the specific goals you want to achieve, whether it’s improving your website’s online visibility or increasing your website’s visitor rate, we will introduce you to useful methods, tools and forms of online marketing that will help you succeed online.
WEBSITE POSITIONING
As part of web positioning, KAMLEGIT initially optimizes the website in order to achieve an appropriate quality index for the website, which makes it easier to achieve high positions in search results. Positioning is a long-term process that influences the position of a page achieved when Internet users search for relevant phrases. As an SEO agency, we offer local positioning as well as activities on a global scale.
POSITIONING OF ONLINE SHOPS
The positioning of online shops usually follows different positioning principles, but the basic principles of promoting a website still remain the same. Product positioning, internet promotion, service positioning, reaching new customers and competitor analysis are all methods worth paying attention to. This is the key to success in e-marketing, which will translate into many business benefits and a thriving shop.
SEM | SEO | PPC
SEM activities focus on natural work to improve in organic results, as well as the use of advertising campaigns such as Google Ads. We offer paid search advertising through PPC billed campaigns. They have the advantage of having a quick effect, as you can run a well-designed ad in a few days. For long-term benefits, it is worth taking an interest in SEO activities. Advertising campaigns on Google (SEM, PPC), in turn, are an effective form of fast advertising.
SMM | SOCIAL MEDIA MARKETING
Social media marketing in many cases enables you to reach a wide audience. By maintaining social media profiles on sites such as Facebook, Twitter, LinkedIn, YouTube, Instagram, golden line, you can quickly and effectively showcase your product or service to those present on these sites and interested in the subject of your business. Social media are a less formal communication channel and can therefore be more accessible to internet users.
PPC
Pay per click advertising enables a website to be displayed in the search results in the form of contextual advertising. This allows you to quickly increase the number of visits to your potential audience’s website. When using Google Ads advertising, you only pay for clicks on the ad and not for the ad itself.
E-MAIL MARKETING
This form of marketing involves sending mass mailings to a suitably acquired audience. As part of this, we will take care of the preparation and handling of the entire campaign. In terms of handling, we prepare newsletters to attract a customer base and targeted emails to encourage people to return to our service.
VIDEO MARKETING
What sets video marketing apart is the unlimited possibilities that footage provides. A message in this form can reach a large audience in a much quicker and more pleasant way. It is an extremely effective method of communicating with customers. A well-thought-out and well-prepared production arouses emotions and is memorable for internet users.
ADWORDS
Google Ads adverts are displayed at the top and on the right-hand side of search results and on Google’s partner sites. The system is based on a PPC model, i.e. we only pay when users click on the ad. The position of the ad in the sponsored results is determined by the ad quality score and the maximum CPC rate.
ANALYTICS
The effectiveness of a marketing campaign can be increased through the proper use of data on the conversion of emails sent, sources of user traffic or social media activity. Marketing analytics allows you to better understand customer behaviour and identify them correctly. It makes it possible to obtain a meaningful evaluation of the effectiveness of the marketing activities performed.
FANPAGE MAINTENANCE/MANAGING A FANPAGE ON SOCIAL MEDIA
If you want to keep up to date with your customers, it is worth considering setting up a fan page on a popular social networking site. Running a fan page on If you want to keep in touch with your customers, it’s worth considering setting up a fan page on a popular social network. Running a fan page on Facebook or another portal requires regularity. Proper planning of running a fan page is a very important aspect of social media activity. KamlegIT offers comprehensive service of your company account in the chosen portal.
ADDITIONAL FORMS OF INTERNET MARKETING THAT WILL ALSO HELP
No matter what forms of marketing you choose to improve your website’s display results, here are useful methods that will further assist your SEO efforts.
INFOGRAPHICS - EFFICIENT COMMUNICATION
An infographic is a graphic way of conveying information. It makes it easier for your audience to assimilate specific information, which will sink into their memory faster. With us, you will receive professionally produced infographics of any size and subject matter. We will take care of every detail of the image and text so that it attracts attention and is made available to an ever-increasing number of recipients.
BLOG MARKETING
Company blogs are the ideal tool to build your company’s online image and make yourself known in the eyes of your customers. A blog will allow you to familiarise customers with your offerings, inspire trust and inform them of the latest trends. Blogging about your products or services will attract an audience in an interesting way.
INBOUND MARKETING
Inboung marketing is a strategy that allows the Internet user to find a specific sender of the advertising message. Thanks to us, you will provide attractive content to users who will be happy to promote it themselves, and you will establish a lasting relationship with your recipients. It is a concept in which the recipient of a marketing message agrees to it by e.g. subscribing to a newsletter.
COPYWRITING
Our professional copywriter will prepare advertising slogans, website content, e-mail marketing campaigns for you. The right advertising content will make it possible to realistically increase sales or encourage potential customers to use our services. What is important is the conciseness of the information, i.e. conveying what we have to offer in the clearest and simplest way possible.
INFLUENCER MARKETING
A popular person is involved in promoting a company or product. This may be a blogger, vlogger or an expert in a particular field, sharing his or her opinions online. For some social groups, such a person, sometimes very media-savvy, is able to encourage them to buy a particular product or take advantage of a brand’s offer. The credibility of his or her messages plays a large role in this, and facilitates the promotion of the brand.